Feel like you’ve tried everything to feel better? From sore muscles to burnout, cold water immersion offers something different. It’s not a hack, a shortcut or a trend. It’s a reset, for the body and mind.
Read on to explore the science behind ice baths, how they work and what you need to know to build a safe, effective cold therapy routine.
The Chill Factor: How Ice Baths Work
When your body hits cold water, blood vessels tighten to preserve core temperature. This natural response, known as vasoconstriction, sends oxygen-rich blood toward your vital organs while reducing inflammation in the outer tissues.
As you warm back up, your blood vessels open again (vasodilation), delivering fresh nutrients to muscles and joints1. This cycle promotes circulation, supports recovery and leaves you feeling replenished from the inside out.
Meanwhile, cold exposure activates brown fat, which burns energy to create heat, supporting metabolic health2. On a neurological level, brief cold stress boosts dopamine and endorphins, lifting your mood long after the water stops dripping.
For a deeper wellness routine, many people combine their ice baths with red light therapy. Learn more about the benefits here.
Physical Recovery, Meet Mental Clarity
While the recovery benefits are well documented: reduced soreness, faster healing and improved blood flow, and more – it’s the mental effects that often take people by surprise.
The cold demands presence. You can’t scroll or think too far ahead. You breathe, you focus, you endure. In doing so, your nervous system builds resilience. Your mind learns to stay calm, even when your body is under stress.
That’s why so many high-performers, athletes and creatives make cold therapy part of their ritual. It’s clarity in chaos. Stillness in discomfort. A tangible shift in how you respond… on the ice, and beyond it.
Starting Your Ice Bath Practice
You don’t need to jump into freezing water on day one. Ease into the habit with cold showers, deep breathing and gradual exposure. From there, you can move toward full immersion for 2–10 minutes at a time. Start slow and pay attention to your body.
A few tips:
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Use a thermometer and stay within the 10–15°C range
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Have a warm towel, robe or blanket ready
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Avoid caffeine or alcohol before a plunge
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Rehydrate and refuel after you exit
Want to take your ritual even further? Explore our premium cold therapy tools designed for recovery, discipline and presence.
Safety First
Cold water immersion is powerful, but it isn’t for everyone. If you’re pregnant, have heart conditions or circulation disorders, speak with your healthcare provider first. Always listen to your body and step out if you feel light-headed, numb or unwell.
For more answers about cold therapy, head to our FAQs or get in touch with our Support team.
Ready to take the plunge? Explore our cold therapy range and begin your reset today.
References:
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Tsoutsoubi, L., Ioannou, L. G., Mantzios, K., Ziaka, S., Nybo, L., & Flouris, A. D. (2022). Cardiovascular Stress and Characteristics of Cold-Induced Vasodilation in Women and Men during Cold-Water Immersion: A Randomized Control Study. Biology, 11(7), 1054. https://doi.org/10.3390/biology11071054
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Søberg, S., Löfgren, J., Philipsen, F. E., Jensen, M., Hansen, A. E., Ahrens, E., Nystrup, K. B., Nielsen, R. D., Sølling, C., Wedell-Neergaard, A. S., Berntsen, M., Loft, A., Kjær, A., Gerhart-Hines, Z., Johannesen, H. H., Pedersen, B. K., Karstoft, K., & Scheele, C. (2021). Altered brown fat thermoregulation and enhanced cold-induced thermogenesis in young, healthy, winter-swimming men. Cell reports. Medicine, 2(10), 100408. https://doi.org/10.1016/j.xcrm.2021.100408
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